Carly Morgan is a marketing and communications consultant with a deep passion for mission-driven work. Carly blends her expertise in campaign planning, media relations, and content management to deliver measurable results for her clients. With a deep understanding of the demands and nuances of nonprofit and cultural attraction marketing, Carly takes on projects that lighten the load for her clients, so they can stay focused on their mission.
Prior to launching her consulting business, Carly worked in senior leaderships roles in marketing, communications, development, and guest experience, driving a 53% increase in earned revenue for her organization. Earlier in her career, Carly specialized in digital marketing, leading the content strategy for award-winning website redesigns, as well as developing strategies for social media and email marketing, consistently outperforming industry standards for engagement metrics. Carly holds a BA in Communications and Fine Art and she is professionally trained in public relations, media buying, content strategy, and user experience.
Known for her professionalism, adaptability, and unwavering dedication, she is committed to helping clients thrive in an ever-evolving landscape.
Campaign Plans - Receive a custom, multi-channel marketing plan including key messages and content deliverables to support upcoming exhibits, events, and programs.
Public Relations - Get strong coverage with earned media strategies, professional press materials, expert media day planning, spokesperson training, listing building, and pitching support.
Content Strategy & Copywriting- From concept to completion, get professional support for websites, newsletters, strategic plans, annual reports, and more.
Carly brought her expertise and creativity to our David Rogers’ Big Bugs + Pollinators exhibit, making it a resounding success – a 55% increase in summer admissions compared to the prior year! She took the time to fully understand our goals and crafted a media relations plan that truly delivered. From the initial consultation to the end of the exhibit, Carly provided invaluable guidance in a professional and thoughtful manner. Her dedication and insight were instrumental in our success, and I can't recommend her highly enough! – Beth Exton, External Relations Director for Pittsburgh Botanic Garden
The National Aviary has relied on Carly for content strategy, copywriting, and communications consultation, seeking her guidance during a time of transition, major news media, and a strategic growth opportunity. Among the key projects Carly supported, she wrote the narrative for a major grant application which yielded $500K in support for the Aviary's conservation programming! – Cheryl Tracy, Executive Director for the National Aviary
Competitive rates are estimated on a project basis.
References are available upon request.
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